The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year.
Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand.
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During the busy holiday season, it takes exceptional marketing to
stand out from the crowd. Make a statement with social integrations that place your customer at the heart of your campaign. It’s a timeless look. During the 2013 holiday season, luxury watch retailer Tourneau increased watch sales 57% by helping fans find the perfect gift with their omni-channel #TourneauKnows campaign. Just as in fashion, your brand should seek campaign inspiration further afield. Take a cue from tech sector giant, Cisco, who breathed new life into the banner ad by creating socially powered ad units. It was an arresting experience that aligned with readers of The Huffington Post, where the ads were displayed.
If you are seeking new, innovative ways to capture your audience’s attention this holiday season—look no further—we’ve curated the top five social experiences for the holidays to inspire your efforts.
Published By: Polycom
Published Date: Mar 13, 2015
The days are gone when health issues would be treated
clinically in isolation from the many other factors that affect
the wellbeing of individuals and communities. Today,
the rising costs of health care, an aging population and
increasingly complex chronic health problems are driving
greater focus and attention on population health — the health
outcomes of a group of individuals within a population.
Indeed, these days more proactive approaches to health
care and care delivery are identifying the social determinants
of health for various populations such as environmental
conditions, economic status, and access to resources
Learn more Salesforce and Amazon Web Services at http://amzn.to/2zhcn1v.
Building and releasing cutting-edge applications quickly can be difficult when you lack proper tooling and integrated customer data. Salesforce Heroku delivers a cloud-native, developer-friendly platform that streamlines application development by integrating formerly siloed customer data and removing the burden of infrastructure management, allowing developers to focus their attention solely on creating customer-centric applications. Join the upcoming webinar to hear how the Financial Times builds customer-driven applications with faster cycle times with Heroku and AWS.
Aujourd’hui, le numérique est omniprésent : Cloud, appareils mobiles, réseaux sociaux et Internet des objets modifient notre manière de travailler et de nous divertir. Ce monde numérique en évolution rapide redéfinit également la relation entre l’entreprise et ses clients, ces derniers exigeant désormais de leurs marques préférées toute la commodité d’une expérience interactive. La sécurité est également au cœur des préoccupations. Les risques croissent à mesure qu’augmente le volume de données sensibles échangées entre les entreprises et leurs clients.Cette transformation a aussi pour effet d’amplifier la concurrence. Comme le remarque l’analyste Mark Raskino, « L’une des conséquences est que tous les acteurs se mettent à réévaluer leurs stratégies à peu près au même moment ; tous réalisent en même temps la formidable puissance du numérique. La concurrence est donc inévitable. »
Published By: Sprinklr
Published Date: Mar 13, 2018
"Complacency is kryptonite for customer care. It’s an evolving organism that requires speed and constant attention, and that’s why it’s imperative to stay up-to-date.
Download for help with handling the complexities of social media, driving engagement, and increasing retention."
Although humor is featured in many of the most memorable ads of all time, it is still seldom seen in the world of business-to-business. Why? B-to-B professionals are afraid humorous ads may fall flat or — worse — damage brand image. In the first study of its kind, gyro and Research Now SSI have discovered that humor can be a powerful tactic for capturing attention and even prompting purchase consideration.
In the retail and eCommerce world, data can be your differentiator...or your downfall. To stand out, marketers are increasingly turning to first-party declared data to fuel their strategies.
Learn how retailers are using mobile attention to collect and activate declared data for:
Qualified lead acquisition and direct response
Relevant remarketing with custom audiences and retargeting
1-to-1 email personalization
Audience building and profiling
Published By: DataCore
Published Date: Apr 23, 2019
The emphasis on fast flash technology concentrates much attention on hot, frequently accessed data. However, budget pressures preclude consuming such premium-priced capacity when the access frequency diminishes. Yet many organizations do just that, unable to migrate effectively to lower cost secondary storage on a regular basis.
In this white paper, explore:
• How the relative proportion of hot, warm, and cooler data changes over time
• New machine learning (ML) techniques that sense the cooling temperature of data throughout its half-life
• The role of artificial intelligence (AI) in migrating data to the most cost-effective tier.
TechWell, IBM, uTest, and Keynote partnered on a powerful new survey that explores where today’s testers are spending their time, what obstacles they most often encounter, and where they think their attention should be focused.
Since the early days of the Gartner Magic Quadrant for this category, there have been successive waves of innovation. Back in 2002, integrated firewalls captured the market’s (and Gartner’s) attention. Over the years, we’ve seen technologies, such as full disk encryption, data loss prevention (DLP), behavioral detection, application control, and more recently, machine learning, as effective new ways to protect endpoints, detect threats and give security teams peace of mind. Trend Micro has consistently been part of these innovation waves.
It’s clear that the market is excited about Endpoint Detection & Response (EDR). There are two drivers for this, and we are committed to delivering effective solutions in both areas.
Published By: Riverbed
Published Date: Nov 02, 2016
Many organizations transitioning from on-premises Microsoft applications to Office 365 will experience performance problems due to geographic factors and use of the Internet for connectivity. IT can minimize performance issues and deliver an acceptable experience to end users by paying careful attention to network design.
Today’s sophisticated Operations Technology (OT) environments have a large attack surface with
numerous attack vectors. Without complete coverage, the likelihood of getting attacked is not
a matter of ‘if’; it’s a matter of ‘when’. Security for OT has gained significant attention due to a
confluence of events.
An ADC is one of the most critical elements of an organization’s datacenter and cloud architecture. As you evaluate ADC solutions, it’s essential to pay close attention to their ability to address the most important challenges in your environment. This paper highlights nine key datacenter and cloud architecture challenges that NetScaler helps solve more effectively than F5 to help you.
Published By: LogMeIn
Published Date: Jan 15, 2014
The following industry forecasts and findings highlight mobile’s growth potential and each on their own should merit merchants’ attention. Learn more about the potential of mobile growth through this whitepaper.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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