The role of the CIO is currently experiencing vast change
and increased attention from the executive team as a
leader who can guide a strategic path for how technology
can improve business growth.
The CIO’s responsibilities once focused almost entirely
on selecting and managing technology solutions, but
over the past several years the role of IT has shifted
to broadly supporting enterprise strategy through
technology, including the creation of new digital
businesses. CIOs must now be immersed in both business
and technology, and ensure that the organisation overall
has the right platforms in place to thrive and grow.
Published By: Silverpop
Published Date: Sep 19, 2011
The most successful marketers will be those who stand out by infusing their content with a more human feel. Here are five tips and tactics guaranteed to strengthen your messages and delight your subscribers.
IT departments are always being asked to deliver more for less. SOA has garnered widespread attention because it promises to do just that - deliver more business benefit while reducing costs. This is why Oracle has developed a pragmatic approach.
After featuring the Global Giants in our first edition of Recurring Revenue Innovators, we now turn our attention to the Emerging Leaders—businesses with terrific potential to break out into commercial success with a new revenue model. From subscriptions to usage to tiered and freemium models, these companies are offering products and services on terms that are irresistibleto their customers.
In this era of cloud computing, mobile devices, and the Internet of Things (IoT), firms are testing new product offerings that combine elements of content, software, services, and hardware together. Like the innovative products themselves, the rulebook on monetizing them is evolving. Firms are shifting from one-time perpetual sales or fixed monthly subscriptions to consumption models that blend onetime, subscription, and usage-based billing (see Figure 1). CEOs recognize this shift toward business
models that reflect the value of the relationship with the customer.
The move to subscription and consumption business models is pervasive in almost every industry. From retailers selling subscription box sets to industrial equipment manufacturers charging based on consumption, the increase in experimentation of alternative business models is extraordinary (see Figure 2). While B2C disrupters like Netflix and Zipcar have gotten more media attention, the growth of subscription billing plat
Published By: Tripp Lite
Published Date: May 15, 2018
As organizations pursue improvements in reliability and energy efficiency, power design in data centers gets substantial attention—particularly from facilities and engineering personnel. At the same time, however, many IT professionals tend to spend little time or energy on the specific products they use to deliver and distribute electrical power. In?rack power is often considered less strategically important than which servers or databases to deploy, and it is often one of the last decisions to be made in the overall design of the data center. But choosing the right in-rack power solutions can save organizations from potentially crippling downtime and deliver significant up-front and ongoing savings through improved IT efficiency and data center infrastructure management.
Sponsorships can be more than a logo placement. In fact, they should be.
Don’t just put a sponsor’s logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audience’s attention. Still need proof social is the way to go? We’ll give you 1,700 reasons. That’s the number of banner ads consumers get served every month.
On top of that, people are (over) exposed to more than 16,000 commercials annually – and struggle to recall any. It’s not an exaggeration to say consumer attention is fragmented.
So how can you ensure the packages you sell create affinity between brands and the consumers they desperately covet? By giving everyone a chance to connect with each other. After all,
your audience is probably already talking about your event on Facebook, Twitter and Instagram.
Download here to learn more!
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year.
Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand.
Download here to learn more!
During the busy holiday season, it takes exceptional marketing to
stand out from the crowd. Make a statement with social integrations that place your customer at the heart of your campaign. It’s a timeless look. During the 2013 holiday season, luxury watch retailer Tourneau increased watch sales 57% by helping fans find the perfect gift with their omni-channel #TourneauKnows campaign. Just as in fashion, your brand should seek campaign inspiration further afield. Take a cue from tech sector giant, Cisco, who breathed new life into the banner ad by creating socially powered ad units. It was an arresting experience that aligned with readers of The Huffington Post, where the ads were displayed.
If you are seeking new, innovative ways to capture your audience’s attention this holiday season—look no further—we’ve curated the top five social experiences for the holidays to inspire your efforts.
Published By: Polycom
Published Date: Mar 13, 2015
The days are gone when health issues would be treated
clinically in isolation from the many other factors that affect
the wellbeing of individuals and communities. Today,
the rising costs of health care, an aging population and
increasingly complex chronic health problems are driving
greater focus and attention on population health — the health
outcomes of a group of individuals within a population.
Indeed, these days more proactive approaches to health
care and care delivery are identifying the social determinants
of health for various populations such as environmental
conditions, economic status, and access to resources
Learn more Salesforce and Amazon Web Services at http://amzn.to/2zhcn1v.
Building and releasing cutting-edge applications quickly can be difficult when you lack proper tooling and integrated customer data. Salesforce Heroku delivers a cloud-native, developer-friendly platform that streamlines application development by integrating formerly siloed customer data and removing the burden of infrastructure management, allowing developers to focus their attention solely on creating customer-centric applications. Join the upcoming webinar to hear how the Financial Times builds customer-driven applications with faster cycle times with Heroku and AWS.
Aujourd’hui, le numérique est omniprésent : Cloud, appareils mobiles, réseaux sociaux et Internet des objets modifient notre manière de travailler et de nous divertir. Ce monde numérique en évolution rapide redéfinit également la relation entre l’entreprise et ses clients, ces derniers exigeant désormais de leurs marques préférées toute la commodité d’une expérience interactive. La sécurité est également au cœur des préoccupations. Les risques croissent à mesure qu’augmente le volume de données sensibles échangées entre les entreprises et leurs clients.Cette transformation a aussi pour effet d’amplifier la concurrence. Comme le remarque l’analyste Mark Raskino, « L’une des conséquences est que tous les acteurs se mettent à réévaluer leurs stratégies à peu près au même moment ; tous réalisent en même temps la formidable puissance du numérique. La concurrence est donc inévitable. »
Published By: Sprinklr
Published Date: Mar 13, 2018
"Complacency is kryptonite for customer care. It’s an evolving organism that requires speed and constant attention, and that’s why it’s imperative to stay up-to-date.
Download for help with handling the complexities of social media, driving engagement, and increasing retention."
Although humor is featured in many of the most memorable ads of all time, it is still seldom seen in the world of business-to-business. Why? B-to-B professionals are afraid humorous ads may fall flat or — worse — damage brand image. In the first study of its kind, gyro and Research Now SSI have discovered that humor can be a powerful tactic for capturing attention and even prompting purchase consideration.
In the retail and eCommerce world, data can be your differentiator...or your downfall. To stand out, marketers are increasingly turning to first-party declared data to fuel their strategies.
Learn how retailers are using mobile attention to collect and activate declared data for:
Qualified lead acquisition and direct response
Relevant remarketing with custom audiences and retargeting
1-to-1 email personalization
Audience building and profiling
TechWell, IBM, uTest, and Keynote partnered on a powerful new survey that explores where today’s testers are spending their time, what obstacles they most often encounter, and where they think their attention should be focused.
Since the early days of the Gartner Magic Quadrant for this category, there have been successive waves of innovation. Back in 2002, integrated firewalls captured the market’s (and Gartner’s) attention. Over the years, we’ve seen technologies, such as full disk encryption, data loss prevention (DLP), behavioral detection, application control, and more recently, machine learning, as effective new ways to protect endpoints, detect threats and give security teams peace of mind. Trend Micro has consistently been part of these innovation waves.
It’s clear that the market is excited about Endpoint Detection & Response (EDR). There are two drivers for this, and we are committed to delivering effective solutions in both areas.
Published By: Riverbed
Published Date: Nov 02, 2016
Many organizations transitioning from on-premises Microsoft applications to Office 365 will experience performance problems due to geographic factors and use of the Internet for connectivity. IT can minimize performance issues and deliver an acceptable experience to end users by paying careful attention to network design.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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