Published By: IBM APAC
Published Date: Aug 22, 2017
Sometimes the best clues to a security breach aren’t found in the contents of the files that are traversing your network. Instead, they’re found in the details of the network metadata. An unusually large data transfer associated with simple web-browsing traffic can indicate the injection of malware. Also, an examination of any changes in an attached file’s entropy can reveal encryption or compression activities that can indicate the addition of embedded malware.
Published By: Location3
Published Date: Aug 31, 2018
When we released our first white paper in February 2015 discussing the ways multi-location businesses were using online media to drive in-store visits, most of the strategic opportunities being leveraged by marketers revolved around using things like promotional coupons, beacons and other tactics. While those methods certainly provided incremental lift in in-store traffic and revenue, there existed a number of gaps in connecting online data associated with promotional efforts, to data that indicated a customer actually converted offline at a business location. At press time for our original “online-to-offline” white paper, digital industry giants were still very much in the early stages of evaluating data points that signified offline customer conversions. Many of these “conversions” were somewhat implied (i.e. Clicks on “Get Directions” link), while others were a bit more reliable in signifying in-store visits and purchases made by consumers (i.e. downloadable coupon redeemed in-store
Published By: Teradata
Published Date: Jan 27, 2015
There is little question about the role that SAP® BW has historically played in the SAP® infrastructure. It has been a key element in unlocking SAP’s vast and complex store of operational data housed in their ERP applications. One can easily think of BW as the original Rosetta Stone for this data. For without it, end users and IT shops would have faced daunting coding tasks attempting to cull the proper elements out of the SAP® ERP code for reporting. However, BW and the associated tools around it were rudimentary to begin with, and have not advanced to where it meets the pressing demands of todays’ end users.
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It’s Time Businesses Wake up to the Mobile Security Reality - Bring Your Own Device (BYOD) is here to stay, and so are the associated risks. IT administrators face a new reality: pressure to account for, manage and secure an array of new endpoints. It's a giant task given the influx of smartphones and tablets, and the corresponding employee expectation - if not outright demand - for connection to the office at all times.
The Associated Press, like all publishing and digital media companies, must work rapidly to meet the demands of a shifting media landscape. An exploding wave of free content on the web meant that AP not only had to deliver more content online, but needed to create more relevance and niche content in order to update traditional ad revenue models with targeted web-based products and more potential for advertising dollars.
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