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appropriate marketing

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Published By: iKnowtion     Published Date: Nov 09, 2011
Data quality is a key component for optimum customer communications programs. Find out how to determine whether you have appropriate tools in place to support current and future marketing analysis functions.
Tags : 
crm strategies, data quality, marketing analysis, customer communications, analytics, iknowtion
    
iKnowtion
Published By: IBM     Published Date: Oct 15, 2013
Addressing the dramatic inaccuracies associated with last-based campaign attribution in digital analytics
Tags : 
web analytics demystified, inappropriate attribution models, marketing measurement systems, marketerís dilemma, digital marketing, appropriate marketing, marketing attribution, digital analytics
    
IBM
Published By: Bronto     Published Date: Sep 09, 2013
Like any relationship, the marketing lifecycle has unique phases with appropriate (and inappropriate) actions. Reading subscriber cues is important in getting this right. Learn about the elements of a strategic email marketing program that help move subscribers from introduction to a lifelong relationship.
Tags : 
lifelong subscribers, marketing lifecycle, strategic email marketing
    
Bronto
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