Published By: Oracle OMC
Published Date: Nov 30, 2017
The act of engaging with a customer or buyer is hardly a new concept. Nor is the inherent need to do so in order to achieve success. Companies initially had control of the relationship because they controlled the information. When consumers received the advantage of online access, they took the lead. But the terms
of engagement have changed again. Because of the mobile app, the power has shifted back to the marketing department.
Digital transformation is a reality for marketers that is wrapped in both opportunities and headaches. Marketers understand the choices and expectations that their customers now have, and they are up for the challenge. But marketers also have many obstacles to overcome to deliver the consistently good, timely and engaging customer experience, across devices, that customers demand.
The good news is that the marketing technology industry is rapidly evolving to address these challenges. And in the same way that consumers have an abundance of choices, marketers also have many options when it comes to choosing partners to help. But where to start, and how to choose the right partners?
Most companies have a few people who are testers and optimizers by nature, interest, or experience. But what really moves the dial is when everyone in the company embraces a test-and-learn approach to improving the customer experience across all touchpoints.
Why is the test-and-learn approach so effective? When you test everything, your team values data over opinions. Everyone keeps learning — even from failures. The results? More visitors, more sales, happier customers, and a healthier bottom line.
To help you get there, this guide provides insights on:
What constitutes a culture of growth and optimization
Tips for building that culture in your own company
Lessons from marketing leaders who embrace the test-and-learn approach
Published By: Progress
Published Date: Jan 22, 2019
While A/B testing has been around for years, many marketers haven’t tapped into the full potential of experimentation. Controlled experimentation removes assumptions and guesswork by truly measuring the impact of explicit changes. This empowers brands to conduct true data-driven marketing that is tailored specifically to their target audience.
Published By: Bluecore
Published Date: Apr 03, 2019
If the very purpose of technology is to make our lives easier and allow us to work smarter, why do most email marketers use technologies that do the exact opposite?
It’s time to break out of the Email Death Spiral and advance your marketing program with the next generation of email marketing technology.
This guide explores exactly what your team needs to know to prepare for a successful change and how to best evaluate this next generation of email marketing technology, including:
Understanding the next generation of email marketing technology
Determining when it’s time for a change
Prioritizing value with a proof of concept
Approaching the ESP selection process
Securing buy-in for the change
Building a successful retail marketing program around your new ESP
Creating a foundation for long term success
Published By: Qualtrics
Published Date: Oct 02, 2018
Customer journey mapping is a major component of any customer experience program.
Of course, a key part of mapping the customer experience includes identifying key moments of
truth or moments of consumer brand interaction that shape brand perception and loyalty.
In the digital age, many key moments of truth for your customers are happening online. This means
that more and more of your consumers, brand perceptions and attitudes will be based on purely
digital interactions (in-app, website, wearable tech, etc.). This has made understanding your
customers’ digital interactions an essential part of any customer experience program. “It has been
said that VOC programs without a web presence engage only 2% to 10% of those who interact
with their website” (marketing sherpa). As we move into the future, this trend will continue.
We know that mobile is an inherent part of today’s digital experience. Global mobile and tablet
internet usage just exceeded desktop use for the first time (GS StatCoun
It takes a lot of money and resource to recruit and train new, talented telemarketing agents. So what can businesses do to keep their telemarketing teams focused and happy?
This ebook provides guidance on:
• Which KPIs to track
• The best way to structure a bonus plan
• How to retain your best agents
It also lists the questions you should ask when selecting a telemarketing agency.
For many B2B companies, the best way to generate new business is the old fashioned one – a team of telemarketers hitting the phones to make sales appointments for their more experienced colleagues.
But they are losing money every time a telemarketing agent calls somebody that doesn’t want to buy from them.
This ebook will explain:
• Why you could be wasting 97.6% of your time
• The root of telemarketing’s targeting problem
• A better way to classify companies; and
• A smarter way to go to market
Leading brands across industries are launching Employee Advocate Marketing programs to increase employee engagement, job applications and company perception.
But how do they drive these results? What are the steps they took to launch and maintain a successful employee Advocate Marketing program? Download this detailed guide and step-by-step checklist for everything you need to know to launch an employee Advocate Marketing program.
With a world of information and accessibility in their pockets, customers can engage with a brand whenever and wherever they want. This flexibility has made mobile technology an essential part of the way both customers and businesses interact. And to deliver experiences that feel personal and intimate, your plan needs to account for a critical building block to any relationship: trust. Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience.
Read the white paper to learn:
• The four major circles of trust as a fresh approach to successful customer experience
• The seven steps to effective optimization
• The 3 C’s of mobile marketing
• The steps for developing a mobile optimization plan across your organization
Oreo and the Super Bowl. Snickers and Luis Suarez' World Cup bite. By now you have probably read about brands winning big with real-time marketing (RTM) during major events. But real time happens every day, and any brand can succeed with RTM. Learn more about this social marketing strategy and how your brand can incorporate it into your playbook.
Download to learn more!
Published By: Sailthru
Published Date: Jan 26, 2016
To help retention-focused retailers modernize the RFP approach, our team of retention marketing experts have identified four core areas where the email RFP must be overhauled, and included the new, modern questions to use in your own RFP.
It isn’t always easy to keep pace with today’s high volume of data, especially when it’s coming at you from a diverse number of sources. Tracking these analytics can place a strain on IT, who must provide the requested information to C-suite and analysts. Unless this process can happen quickly, the insights grow stale.
Download your complimentary ebook now to see how Matillion ETL for Amazon Redshift makes it easy for technical and business users alike to participate and own the entire data and analysis process.
With Matillion ETL for Amazon Redshift, everyone from CTOs to marketing analysts can generate valuable business intelligence by automating data and analytics orchestrations.
This report, based on a survey of more than 2,000 digital marketers and ecommerce professionals in Asia Pacific, Europe and the US, explores the extent to which organisations are stepping up to the customer-centric approach.
In our 40-criteria evaluation of enterprise
marketing software suites (EMSS) providers, we
identified the nine most significant ones — Adobe,
Experian Marketing Services, IBM, Marketo,
Oracle, Salesforce, SAP, SAS, and Teradata
Marketing Applications — and researched,
analyzed, and scored them. This report shows
how each provider measures up and helps B2C
marketing professionals make the right choice.
Effective Competition Depends on Continuous Delivery of Quality Software In today’s application economy every company is a software company, no matter what industry it is in:
• Shipping companies depend on logistics software to efficiently route packages, arrange drivers and automate warehouses.
• Retail companies rely on software to manage inventory, engage with customers online and to give in-store associates the tools they need to answer customer questions on the spot.
• Marketing firms lean on applications to gather consumer data and parse it, automate communication with prospects and effectively manage advertising campaigns. The examples are endless.
The point is that in order to compete today, every business must be able to quickly build and tweak software to adjust to always evolving market demands. Ultimately, business success depends on faster development iterations while still maintaining the high quality of service expected by customers, stakeholders and end users.
It’s More Difficult Than Ever to Deliver a Five-Star Experience.
To truly capture customer interest and loyalty, your applications and services have to deliver reliable experiences that delight users, scale to support their changing needs and regularly refresh with new innovations.
As a result, you need ways to measure the metrics that really matter, namely: engagement, loyalty and satisfaction. It’s also imperative that you match agility with quality, making application performance a priority goal for everyone—from the business to marketing to IT. Finally, you need to future-proof your business by rapidly adopting the latest technologies and innovations that will meet—and exceed— customers’ expectations.
Noch nie war es so schwierig, eine überragende Experience zu liefern.
Um wirklich für Interesse bei Kunden sowie für deren Bindung zu sorgen, müssen Ihre Apps und Services eine zuverlässige Experience liefern, auf veränderliche Kundenanforderungen skalieren und regelmäßig Innovationen bringen.
Deshalb brauchen Sie Methoden, um Messdaten zu erheben, die wirklich wichtig sind: Interaktion, Kundentreue und Zufriedenheit. Außerdem ist es wichtig, dass Sie Agilität mit Qualität ergänzen und Application Performance für alle zum obersten Ziel machen – vom Unternehmen über das Marketing bis zur IT. Und schließlich müssen Sie Ihr Geschäft zukunftsfest machen, indem Sie schnellstmöglich neueste Technologien und Innovationen einführen, die die Erwartungen von Kunden erfüllen und übertreffen.
Il est plus difficile que jamais d’offrir une expérience parfaite.
Pour véritablement capter l’intérêt et fidéliser vos clients, vous devez les combler en leur proposant des applications et services fiables et capables d’évoluer pour répondre à l’évolution de leurs besoins.
Pour ce faire, vous devez pouvoir mesurer des métriques pertinentes, à savoir l’engagement, la fidélité et la satisfaction de vos clients. Il est également impératif que vous associiez agilité et qualité, pour faire des performances de vos applications l’objectif prioritaire pour toutes les parties prenantes au sein de votre entreprise, des équipes métier au marketing en passant par l’IT. Enfin, vous devez préparer votre activité pour l’avenir, en adoptant rapidement les technologies et innovations les plus récentes qui permettront de répondre aux attentes de vos clients, voire de les dépasser.
Published By: Marketo
Published Date: Jun 26, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
With 50 Facebook pages, 50 Twitter accounts, 80 social apps, and many blogs, Caesars Entertainment turned to Adobe Social, part of the Adobe Marketing Cloud, to centralize, manage, and improve their social media efforts. It paid off.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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