Published By: Ensighten
Published Date: Aug 02, 2012
This paper discusses the challenges of managing applications in highly dynamic IT environments such as public and private Clouds. Modern enterprise applications are engineered for agility and are frequently deployed over flexible IT infrastructures.
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important.
Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc.
Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
Published By: Phunware
Published Date: Aug 11, 2014
Mobile devices are streaming millions of location data points in real-time.
These data points are extremely valuable in their own right because the very apps that help generate data can also be used to act on insights and deliver relevant messages.
Download these insights and examples to turn mobile data into actions.
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