Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.”
Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise
scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time.
IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers
exceptional digital experiences reliably, quickly, and seamlessly.
The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in
place technology, processes, and culture to create digital customer experience in real time.
Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.” Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time.
IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly, and seamlessly.
The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes, and culture to create digital customer experience in real time.
The “Future of Identity” infographic provides highlights and surprising statistics from the "Future of Identity" study that revealed global and generational preferences and concerns on emergent sign-on methods. 3,997 respondents from the United States, European Union, and Asia Pacific regions weighed in.
Ponemon Institute is pleased to present the results of Uncovering the Risks of SAP Cyber Breaches sponsored by Onapsis. The purpose of this study is to understand the threat of an SAP cyber breach and how companies are managing the risk of information theft, modification of data and disruption of business processes. The companies represented in this study say their SAP platform has been breached an average of two times in the past 24 months.
Upgrading security systems to meet both current and future needs is no small feat. So when a Texas-based surveillance system integrator began work with a large national nonprofit foundation on its 20,000 square foot park-like property, existing infrastructure and future system deployment were primary considerations. With the objective to update the nonprofit’s Virtual Management Software (VMS) while leveraging existing analog and IP cameras, the system integrator needed a cost-effective solution to meet their current needs with the ability to scale for rapid growth.
Download this case study to learn more about how the system integrator engaged with NUUO, a leading NVR and VMS manufacturer known for seamless integration of 3rd party cameras to build a customized system that would suit the nonprofit’s needs.
As a marketer you know that there is no singular silver bullet that will suddenly elevate your communications to a point where everyone runs out to buy your product. That's why it is important to understand the importance of an integrated approach for your communications strategies and learn how to monitor them. Read this study to learn how major brands address the issue and coordinate their Advertising and PR efforts.
"Like any relationship, leads need nurturing. But what if your prospect list has grown cold? Is it too late to revive it?
This MarketingSherpa white paper explores how to optimize your lead nurturing campaign with five steps to boost conversions and includes a case study that reveals how one company was able to revive a cold prospect list."
Distributed workers - just like their on-site counterparts - need to collaborate with coworkers, partners and customers to stay productive. But in today's global business climate, frequent travel is no longer a viable option.
This new SandHill Group white paper explores recent study findings to better understand the powerful advantages of SaaS technologies in addressing the challenges of a global market, virtual teams and an ever-changing business climate.
This Magic Quadrant assesses the APM market. First, we will define the market and explain why it's important to treat the five functional dimensions that together constitute its technology foundation in an integrated manner and to distinguish the APM market from others that are closely related to it. Next, we will set out the qualifying criteria for inclusion in this research and then survey some general characteristics of each of the resulting quadrants. This research will then conclude with a brief study of each participating vendor's APM strengths and weaknesses.
As companies become more reliant on critical applications to manage business processes and to interact with their customers, the time to market for new solutions becomes a key success factor for the business. Over half of the organizations in the study cited accelerating new application development and deployment as an operational objective for deploying IBM PureSystems solutions. IBM PureSystems family is a portfolio of expert integrated systems built from the ground up to deliver an optimized hardware and software platform. Integrated systems combine compute, storage, networking, and management into factory pre-configured and pre-integrated solutions.
With 2.5 billion employee-owned mobile devices in the workplace today, enterprises are struggling to capture the business benefits while bracing their IT infrastructure against data breaches and a deluge of mobile traffic. A new study reveals that the most mobile-savvy organizations are employing specific best practices, including mobile planning, integration, optimization and management to achieve mobile infrastructure maturity.
How do I determine the potential return on investment for improving my application development capabilities? If you have ever asked that question, this study, "The Total Economic Impact of The IBM Rational solution for Collaborative Lifecycle Management (CLM)", can help. IBM commissioned Forrester Consulting to interview IBM CLM clients and examine the potential return on investment (ROI) an organization may realize by deploying the solution for CLM in order to increase communication process efficiencies and time savings.
To better understand the benefits, costs, and risks associated with Cisco TrustSec, Forrester interviewed two companies. Company A is an organization that provides senior housing for over 22,000 residents in the US. This organization used Cisco TrustSec to provide highly secure segmented mobile network services to its residents. Company B is an international packaging and paper group company experiencing rapid growth. It used Cisco TrustSec as an innovative solution to quickly integrate the infrastructure of new acquisitions into its own and standardize security architecture across its wide area network (WAN) globally. While the case study will talk about the experiences of these two companies, the financial analysis focuses on the impact that Cisco TrustSec had on one organization.
Published By: Panduit
Published Date: Oct 28, 2015
The Vatican Apostolic Library implemented the Panduit Integrated Data Center Solution to create a robust and highly available network infrastructure to support the conservation of its literary treasures.
A private cloud delivers control, security and customization–which are non-negotiable criteria for many businesses. But for those undeniable benefits, private cloud environments come at a cost, requiring significant initial and ongoing investment of both capital and human resources, as well as requiring expert technical support for architecting and upkeep.
In this study by Principled Technologies, read how the highly automated Lenovo ThinkAgile CP composable cloud solution, powered by the Intel® Xeon® Platinum processor, deliver key private cloud benefits while remaining cost effective, rapid to deploy, and simple to manage.
Published By: Symantec
Published Date: Apr 09, 2012
This paper examines how recent trends in Internet trust marks can help restore confidence in online shopping, and as concluded by at least one recent study, even induce those who do shop to spend more.
To gain fast access to patient records, Kochi Medical School Hospital in Japan struggled to use aging mobile devices that were unreliable and expensive to repair. Read the case study to learn how the hospital used IBM Mobility Services and desktop cloud to deploy hundreds of mobile devices at a lower per-device cost in a security-rich cloud environment. IBM helped the hospital achieve anywhere, anytime access to patient records; maintain the confidentiality of patient medical information; improve patient care coordination; and increase staff productivity.
Mobile capture is quickly becoming an important differentiator for many companies and organizations, especially those in traditionally document-intensive fields like banking, insurance, healthcare and government operations. According to a 2014 study conducted by AIIM, 45% of companies feel that mobile capture is vitally important, pointing to the competitive need for improved process agility and customer service across the board.Discover the top 10 questions to ask before you make your investment in mobile capture.
Technology Adoption Analyst whitepaper by Forrester. This IBM-commissioned profile of IT operations decision-makers at enterprise companies in the US, UK and Germany evaluates IT operations analytics adoption, benefits, and challenges based on Forrester’s own market data and a custom study of the same audience.
IBM commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by migrating from open source Java EE application servers to WebSphere Application Server (WAS) Liberty. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of a WAS Liberty migration on their organizations.
This IDC study represents the vendor assessment model called the IDC MarketScape. This research is a quantitative and qualitative assessment of the characteristics that explain a vendor's success in the marketplace and help anticipate the vendor's ascendancy. The study assesses the capability and business strategy of 12 of the top enterprise wireless LAN (WLAN) vendors. This evaluation is based on a comprehensive framework and a set of parameters expected to be most conducive to success in providing enterprise WLAN solutions, during both the short term and the long term.
With Windows 10, Microsoft brings to market a mobile and cloud-ready OS that is poised to have a significant impact on organizations’ end user computing (EUC) strategy. The modern OS offers a unified platform for building apps and extending the organization’s core processes to end users anywhere and using any Windows 10-powered device. However, enterprise wide execution of this business mobility vision comes with its own set of challenges. A 2015 VMware study involving 1,000+ IT decision makers identified the following top concerns for adoption of mobility initiatives:
Reduce the overall cost and complexity of management
Ensure security and control of devices at all times
Minimize the risk of corporate data loss
With a unified endpoint management vision, VMware AirWatch® is strategically positioned to address these challenges. AirWatch's EUC solution enables organizations to fully capitalize on their mobility initiatives and IT departments to redefine themselves as true business enab
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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