Analysis of 55 million product SKUs. Aggregated and anonymous data from more than one trillion visits to 4,500 retail websites. Billions of data points flowing through Adobe Experience Cloud. It’s no wonder our holiday shopping predictions are the most comprehensive and accurate in the industry.
View the report, Adobe Digital Insights 2017 Holiday Shopping Predictions, and learn:
Total forecasted online holiday revenue, broken down by day and device
Top gifts on consumers’ wish lists this holiday season
Best days for buying based on discounts and out-of-stock risks
According to American Society of Addiction Medicine (ASAM), opioid abuse costs employers approximately $10 billion from absenteeism and presenteeism alone. Despite the breadth and seriousness of this crisis, America’s employers lack a true understanding of how it impacts individuals in the workforce and their families. Castlight developed this first-of-its-kind study on opioid abuse by examining de-identified and anonymous health data reporting from Americans insured by large employers who use our product.
A common objective for a website is to convert an anonymous visitor to an engaged and active registered user. Download this paper for best practices in implementing online user registration and collecting data without sacrificing conversion rates.
Marketers can personalize interactions using information that spans complete anonymity to full authentication, with a middle range in which identified data may be used intermittently.
The distinction between anonymous and authenticated hinges on personally identifiable information (PII)—information that can be used alone, in combination, or in context to contact an individual.
This information includes unique and partial identifiers such as name, address, phone number, and email address, as well as financial, employment, or other data associated with an individual.
ITS technology is a general term. Two common and related forms of ITS communication technology using event stream processing are referred to as vehicle-to-vehicle (V2V) and vehicle to-infrastructure (V2X) in the US, and car-to-infrastructure (Car2X) in Europe. The two types of connected-car research and development programs often overlap and can be integrated. Car2X enables vehicle communication with the road transportation infrastructure and provides the ability to send or receive local information about traffic conditions, geo-markers (e.g. to identify pothole locations), road hazards, alerts, safety vehicles, etc. V2V focuses on connected-car technology and the anonymous communication of sensor data continuously transmitted to and from cars. Using event stream processing, this streaming data enables the real-time synthesis of information to communicate what will improve and promote driver safety, reduce crashes, and improve vehicle transportation efficiency.
Today, customer identity is the only constant in digital marketing. But as consumers switch from desktop to mobile, they are more and more difficult to recognize. But it’s not impossible. The Adobe white paper, Managing Anonymous and Authenticated Experiences Across the Customer Lifecycle, explains best practices to identify your anonymous and authenticated customers while complying with regulations, contracts, and industry standards.
Read the paper to learn:
• The benefits of well executed personalization
• How to navigate the landscape between anonymous and authenticated data
• Safe and effective uses of consumer information
• The technological building blocks to put these new methods to work
Mobile has become the first screen for consumers in terms of internet time spent. Hyperlocal location data is unique to mobile and provides a lot of new, valuable information about consumers.
Today’s sophisticated buyers demand more transparency in location data science, better campaign performance and ROI from attribution modeling. Finding the right partner that can help build the bridge between real-world consumer behavior and mobile programmatic advertising in a transparent way is essential.
To meet those challenges and address the demand for top quality location data, adsquare integrated a global database of HERE Places in April 2017. By leveraging HERE Places and overlaying raw location data of anonymous users with POI data points, adsquare is able to understand exactly what consumers are doing in the real world: what places they visit, when and how often.
To find out more download this paper today.
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