So, while the advertising industry is in the midst of profound change, it’s hard to be certain about the form that it will take in future. There’s good reason to be optimistic, rather than pessimistic. Firstly, as we saw earlier, the proliferation of digital platforms means that there are now more canvases for creativity than ever before. And secondly, recent discoveries in psychology and behavioural science have highlighted how human decision making – in any context – is often unconscious or non-rational. As a result, the range of problems where creative communication can offer a solution is wider than ever previously realised.
Published By: Sprinklr
Published Date: Mar 13, 2018
"“Analyze This” highlights key points from recent Forrester Wave Reports to help you work smarter. Read on for an overview of what Forrester – and Sprinklr – say about:
- Social Advertising Technology
- Content Marketing Platform
- Social Media Management Solutions"
Effective Competition Depends on Continuous Delivery of Quality Software In today’s application economy every company is a software company, no matter what industry it is in:
• Shipping companies depend on logistics software to efficiently route packages, arrange drivers and automate warehouses.
• Retail companies rely on software to manage inventory, engage with customers online and to give in-store associates the tools they need to answer customer questions on the spot.
• Marketing firms lean on applications to gather consumer data and parse it, automate communication with prospects and effectively manage advertising campaigns. The examples are endless.
The point is that in order to compete today, every business must be able to quickly build and tweak software to adjust to always evolving market demands. Ultimately, business success depends on faster development iterations while still maintaining the high quality of service expected by customers, stakeholders and end users.
Download this asset to learn the volume and variety of data available today is creating new opportunities to improve your customers’ lives – from personalized recommendations to targeted advertising and intelligent services.
Sponsored by: HPE and Intel®
"Read the guide to learn five ways to overcome challenges to programmatic ads, including how to:
· Bring marketers, creatives, IT, and data analysts together to ensure success
· Save money and time while improving engagement and conversion
· Customize multiple versions of one campaign and serve ads with strong creative in real time"
Read Forrester's inaugural Wave for Omnichannel Demand-Side Platforms to learn why Adobe is a leader. Adobe Advertising Cloud received top scores in product strategy and digital ecosystem footprint, and achieved the highest scores in 14 criteria.
On the surface, the connection between fractals and
programmatic advertising isn’t obvious, but right
down to the melding of art and math, programmatic
advertising has a lot in common with this
unconventional geometry. And those similarities pave
the way for some serious implications for the way you
approach creative assets.
Vendors from advertising, marketing automation and analytics are racing to
deliver personalized digital marketing at scale. Marketing leaders need a
system that can integrate and coordinate data and activities across
channels, devices and contexts, continuously and in real time.
See the 2017 retail holiday recap for learnings you can use while planning for Holiday 2018.
Why the target audience should care: Get the trends from last year’s holiday season so you can predict your results this year. Find out why Black Friday online sales are expected to surpass Cyber Monday’s, why bigger retailers are stealing online share from smaller retailers, and why search advertising and mobile optimization should be your top priorities this season.
Adobe sits at the nexus of content, media, and marketing.
Adobe provides an EMSS offering spanning marketing, advertising, analytics, and content management capabilities. Of the vendors included this study, Adobe maintains the highest degree of overall strategic focus on marketing and consumer engagement. Adobe is investing heavily in its platform’s core services to unify data, content, and shared functionality across products. Adobe stands out for its digital intelligence, content handling, and aggressive rollout of AI features. Reference clients praise Adobe for their application usability and account management.
In the increasingly competitive OTT market, competition for viewers is high. Providers must find ways to not just deliver compelling content, but to deliver compelling viewing experiences. In this whitepaper, you’ll learn about the critical challenges facing OTT providers today and how they can be overcome to provide the broadcast quality experiences viewers expect, regardless of the device in use or the viewers location in the world.
Are you ready to keep your subscribers happy and away from your competition?
Download this free white paper OTT 3.0: How to Build a Better Mousetrap and learn:
Why personalized content discovery is so important to viewers – and to the success of your business
How to avoid internet congestion by leveraging technologies like a CDN
The importance of global network scale to meet spikes in consumer traffic
The impact of advertising on viewer abandonment
If you are responsible for online advertising, this report is going to change the way you look at your banner ads forever. It did for us. But, step one on the road to this transformation was deciding exactly what to measure. Download this whitepaper to learn about a new measurement approach that proves banner ads boost offline sales.
Published By: Sitecore
Published Date: Feb 26, 2016
Cart abandonment, digital advertising (especially when faced with ad-blocking software), and discrete digital stores are relics of the past when it comes to e-commerce. Consider this: How much revenue do you think $1 spent on digital advertising will generate in commerce sales? The answer: A bit more than twice the investment—an abysmally unprofitable equation for any company carrying physical inventory.
The UK is recognised around the world for its unique character and the strength of its creative industries. We’re renowned for great storytellers, from Shakespeare to Dickens, Orwell to J.K Rowling; for our world-famous musicians, from Coldplay to Queen, The Beatles to Adele; for our fantastic actors; our striking modern architecture; our leadership in fashion and design, matched by high quality craftsmanship; our witty and effective advertising, genre-defining publishing; and our globally important digital games industry.
One of the key objectives of Adobe’s current advertising campaign is to explode the myth that ‘managing websites is hell’. We believe that in this day and age, the idea that website management is a nightmare should be a thing of the past.
Worldwide social network ad spending is expected to reach nearly $9 billion in 2013, a 33% increase over 2012. While Facebook will maintain a significant share of the 2013 total ($5.48 billion), that leaves $3.5 billion to be spent on fast-rising Twitter, Chinese social networks, social games, LinkedIn and other sites.
96% of millennials say they still like to visit actual shops. They are also influenced more by online videos than TV advertising, and still rely on “official” reviews found in newspapers, magazines and online publications. If you want to be successful in this rapidly changing market, you need to attract millennials. Download this free research paper to find out how to attract millennials and adapt your methods to include them.
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