Read a case study on Empyr’s CPR platform:
• Reach 175+ consumers
• 100% attribution from an online consumer to an in-store sale
• No upfront cost or minimum ad spend
“The Empyr CPR campaign has been one of our best performing digital marketing campaigns because of the one-hundred percent attribution of the digital marketing spend to in-store sales. We finally are buying revenue and not ads. One of the biggest challenges for advertisers today is the gap between online advertising spend and in-store sales. Empyr has truly solved this challenge with their card-linked offers platform.”
Reach your customers on one of the world’s most popular social platforms.
Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram.
Highlights from the guide:
Guidelines for Instagram ad formats
Essential tips for Instagram advertising success
How to track the performance of your campaigns
How other companies have used Instagram to grow their business
Download this asset to learn the volume and variety of data available today is creating new opportunities to improve your customers’ lives – from personalized recommendations to targeted advertising and intelligent services.
Sponsored by: HPE and Intel®
If you are responsible for online advertising, this report is going to change the way you look at your banner ads forever. It did for us. But, step one on the road to this transformation was deciding exactly what to measure. Download this whitepaper to learn about a new measurement approach that proves banner ads boost offline sales.
Published By: Sitecore
Published Date: Feb 26, 2016
Cart abandonment, digital advertising (especially when faced with ad-blocking software), and discrete digital stores are relics of the past when it comes to e-commerce. Consider this: How much revenue do you think $1 spent on digital advertising will generate in commerce sales? The answer: A bit more than twice the investment—an abysmally unprofitable equation for any company carrying physical inventory.
One of the key objectives of Adobe’s current advertising campaign is to explode the myth that ‘managing websites is hell’. We believe that in this day and age, the idea that website management is a nightmare should be a thing of the past.
Worldwide social network ad spending is expected to reach nearly $9 billion in 2013, a 33% increase over 2012. While Facebook will maintain a significant share of the 2013 total ($5.48 billion), that leaves $3.5 billion to be spent on fast-rising Twitter, Chinese social networks, social games, LinkedIn and other sites.
96% of millennials say they still like to visit actual shops. They are also influenced more by online videos than TV advertising, and still rely on “official” reviews found in newspapers, magazines and online publications. If you want to be successful in this rapidly changing market, you need to attract millennials. Download this free research paper to find out how to attract millennials and adapt your methods to include them.
Predictive analytics have been used by different industries for years to solve difficult problems that range from detecting credit card fraud to determining patient risk levels for medical conditions. It combines data mining and machine-learning technologies to create statistical models based on historical data. It then uses these models to predict future events. Extracting the power from the data requires powerful algorithms behind predictive analytics.
Published By: Clustrix
Published Date: Sep 04, 2013
Online advertising is a highly competitive and innovative market being driven to new levels by the rise of ad exchanges, real-time bidding alongside traditional ad networks. With advertisers increasingly buying one impression at a time, advertising market growth is soaring.
If your database is the bottleneck limiting the growth of your advertising business, this is the white paper for you. Find out how Clustrix will give you access to functionality, such as ad segmentation and targeting based on up-to-the minute campaign performance, as well as instant access to smart data, so your clients can make the right buy decisions.
This free whitepaper considers the technical challenges this rise presents for the database, and discusses the unique technology that enables Clustrix to solve these challenges and give your advertising business a competitive advantage.
Published By: Clustrix
Published Date: Oct 08, 2013
This whitepaper outlines new database technologies that are helping advertisers remove bottlenecks that slow down applications, improve functions such as ad segmentation and targeting based on up to the minute campaign performance and give agency clients instant access to smart data.
Marketers need integration and coordination among systems to manage and optimize individual dialogues in real time, across channels, devices and contexts, on a continuous basis. Vendors from advertising, marketing automation and analytics disciplines are converging on this opportunity.
Making key decisions that improve business performance requires more than simple insights. It takes deep data discovery and a keen problem solving approach to think beyond the obvious. As a business leader, you ought to have access to information most relevant to you that helps you anticipate potential business headwinds and craft strategies which can turn challenges into opportunities finally leading to favorable business outcomes.
WNS DecisionPoint , a one-of-its kind thought leadership platform tracks industry segments served by WNS and presents thought-provoking original perspectives based on rigorous data analysis and custom research studies. Coupling empirical data analysis with practical ideas around the application of analytics, disruptive technologies, next-gen customer experience, process
transformation and business model innovation; we aim to arm you with decision support frameworks based on points of fact.
Published By: Brightcove
Published Date: Feb 04, 2015
Welcome to Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends. This is the third year that Content Marketing Institute and the Association for Datadriven Marketing and Advertising (ADMA) have partnered to produce this report. This year, we look at how Australian for-profit marketers (both business-to-business and business-to-consumer) approach content marketing as compared with last year. Download the whitepaper to learn more!
THE B2B MARKETERS GUIDE TO THE WORLD OF PROGRAMMATIC ADVERTISING
While some in the B2B world are quickly jumping on the programmatic advertising bandwagon, many more don’t know the first thing about it or what the benefits are. That’s probably why you’re checking out this nifty little guide right now. Whether you’re a beginner with a basic curiosity about programmatic, or you have already executed a programmatic ad buy but want to learn more, you’ve come to the right place. After skimming through the pages of this book, you’ll learn exactly what programmatic is, why you need it, how it works, and why there’s no looking back when planning you’re next great ad campaign. You’ll discover exactly why Programmatic Matters.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW