Aberdeenís Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy ó and itís paying off. Find out how.
Aberdeenís research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? Thatís exactly what this Knowledge Brief is intended to uncover.
Published By: Teradata
Published Date: Feb 04, 2015
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand marketers keep pace with everything new in digital marketing? Where will it take us next? And how can marketing leaders use digital channels to edge out competitors?
Read this white paper to learn the benefits of personalization to digital marketing, how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
In the retail and eCommerce world, data can be your differentiator...or your downfall. To stand out, marketers are increasingly turning to first-party declared data to fuel their strategies.
Learn how retailers are using mobile attention to collect and activate declared data for:
Qualified lead acquisition and direct response
Relevant remarketing with custom audiences and retargeting
1-to-1 email personalization
Audience building and profiling
Published By: AcquireWeb
Published Date: Apr 07, 2008
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
Published By: AcquireWeb
Published Date: Apr 07, 2008
This article, published by Target Marketing in April 2008, examines principles and practices associated with acquisition e-mail, which also apply to CRM programs, that are often overlooked by marketers when building their e-mail strategies. These fundamentals serve as strategies to consider and employ to yield higher response rates and a more effective e-mail marketing effort.
Published By: Ensight
Published Date: Dec 03, 2008
The online advertising industry is a billion-pound industry1, with hundreds of millions spent on online acquisition campaigns alone; from Pay-Per-Click (PPC) advertising on search engines like Google and Yahoo!, to banner ads, email campaigns, organic search, blogging and web PR.
Email suppression lists are often created and maintained for one purpose: honoring the consumerís opt out request and remaining CAN-SPAM compliant. While those are incredibly important, there are so many other ways that a suppression list can and should include. Take a look at our e-book to find out how you can use your suppression lists to increase your ROI.
Every smart marketer knows the value of affiliate marketing. But within the vertical, there are so many types of affiliates to choose from! Content, PPC, display, email Ė how do you choose who to work with?! In this e-book we will discuss the benefits of email marketing as an affiliate channel.
Published By: TowerData
Published Date: Sep 18, 2008
Is the success of your email marketing program limited by the size of your subscriber list? Email append, the process of adding email addresses to a postal customer database, is a quick and affordable way to expand the size of your email list. If you haven’t considered it in the past, it’s time to take a look. Perceptions about email append and the methods for doing it have matured over the past few years, and it’s now a predictable and reliable email list growth tactic. This white paper provides guidelines and best practices for consumer email appending.
Over the last 10 years of optimizing online media campaigns, Response Media has established some best practices for profitable, successful email address acquisition and email database growth. Download this brief now to learn their key strategies.
This white paper provides a number of well-tested, organic methods for email acquisition – giving marketers actionable insight to attract and retain a loyal, profitable subscriber base. Download it now.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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