Published By: Marketo
Published Date: Sep 03, 2019
How much additional profit will a 10% increase in your marketing budget generate?
44% of qualified marketers have NO idea.
If you fit into the 44% above, justifying your budget will be a serious challenge, as will asking for an increase. In fact, you'll likely find yourself asking the question the other way around: What will happen if my marketing budget gets cut by 10%? You can't expect your organization to place value on something you're unable to quantify.
Our Definitive Guide to Marketing Metrics will help you do just that. You'll learn about:
How Measurement Builds Respect and Accountability
Planning for Marketing ROI
A Framework for Measurement
Marketing Performance Measurement
The Art of Forecasting
Implementation: Team, Tactics, Technology
Download the comprehensive 88-page guide and start taking your marketing to the next level.
Curves® and Jenny Craig® operate 7,000 Curves clubs and franchises globally and 400 Jenny Craig locations supported by IT service desks in California, Texas, and Australia. The two organizations combined to form Curves Jenny Craig in November 2013. Outdated systems, known internally as “the black hole,” plagued Jenny Craig with inefficient processes and created a lack of accountability. For example, records could not be categorized or prioritized properly, tracked by date or owner, and they could be intentionally hidden in an ambiguous status. Without visibility, Jenny Craig had no way to quantify the impact of their customer service. Mary Carter, manager of IT service, summed it up, “We had no reporting prior Cherwell Service Management.” Curves was in even worse shape as they logged tickets in an Excel® spreadsheet.
If your organization is one of the 95% of enterprises
that operate in the cloud, you are already grappling
with cloud security. And if your organization is one of
the 85% of companies that use multiple Infrastructureas-a-Service
(IaaS) and Software-as-a-Service (SaaS)
clouds, you have additional issues to consider.
Compared to the days when organizations managed
everything on-premises or only had a handful of cloud
deployments, this new multi-cloud world exacerbates
the expansion of the attack surface and makes threat
containment and accountability more difficult. Further,
pressure on security teams to protect everything in
the multi-cloud environment is leading to reactive and
expensive threat management.
If you are a security leader tasked with meeting the
challenges of a multi-cloud environment, eventually
you’ll find that siloed cloud security strategies fall short
of the mark. But don’t wait. Now is the time to consider
a holistic security approach that reclaims control from
Are you under pressure from donors to improve transparency and accountability? Your non-profit can't maintain full financial control over your operations if you don't have access to the right insight. Discover the best methods for building trust with your donors, and key strategies for empowering greater financial control, transparency, and accountability.
Published By: Teradata
Published Date: Jun 22, 2015
Passed on May 9, 2014, the Digital Accountability and Transparency Act (DATA Act) legislation requires federal agencies to report all expenditures—grants, loans, and contracts—in order to provide American citizens and policy makers better visibility into federal spending. At first glance, new federal requirements— which are scheduled to go in effect May 2017—can seem like imposed obligations with unknown benefits to the implementers. However, wise agencies and early adopters recognize how to transform this new compliance obligation into an opportunity to advance their federal agency by becoming more data driven. The Federal Government maintains vast amounts of data, and the DATA Act establishes data standards and sharing protocols that will help agencies exploit the benefits of data mining and analytics.
Data—dynamic, in demand and distributed—is challenging to secure. But you need to protect sensitive data, whether it’s stored on premises, off-site, or in big-data, private- or hybrid-cloud environments. Protecting sensitive data can take many forms, but nearly any organization needs to keep its data accessible, protect data from loss or compromise, and comply with a raft of regulations and mandates. These can include the Payment Card Industry Data Security Standard (PCI DSS), the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the European Union (EU) General Data Protection Regulation (GDPR). Even in the cloud, where you may have less immediate control, you must still control your sensitive data—and compliance mandates still apply.
Choosing the best PPM software for your team doesn't have to be overwhelming. This Buyer's Guide will help you find project management software that's evolved for today's project teams. Get the guide today.
Work chaos comes in many forms: random input processes, disconnected activities, poor visibility into work and more. Read this eBook: "How to Slay the Dragon of Enterprise Work" and learn how slaying the work chaos dragon will help you simplify your processes, connect team members, save time and money, and more. Get the eBook today.
The recent economic downturn and corporate scandals compounded concerns of corporate accountability and confidence in U.S businesses. To improve shareholder confidence in management’s ability to self-govern, the Federal Government implemented strict regulatory protocols to help restore accountability and improve public as well as shareholder confidence. The primary example of course is the Sarbanes-Oxley (SOX) Act of 2002 which sought lasting eradication of corporate corruption by implementing specific controls across key financial business processes.
Published By: BMC ESM
Published Date: Sep 15, 2009
Many CIOs are looking to implement the power of Cloud computing, but they don't know where to begin. How do you take full advantage of this technology and implement the correct strategy for your environment? What services should you offer via the Cloud? Read the paper, "Cloud Computing In Perspective," by BMC Software Chief Technology Officer Kia Behnia.
Newman Technology realized it needed a modern-day solution for production accuracy and accountability and turned to a fully integrated ERP solution from the Plex Manufacturing Cloud. Newman Technology cut inventory costs by 25% and achieves 98% inventory accuracy.
The future of work means a new IT balancing act
No matter what the work of your organization, today it’s likely done…
…As much out of the office as in it
…As much on mobile devices as traditional computers
…And much more through cloud applications for core business activities and collaboration with
customers and partners.
The future of work has arrived, and with it comes a complex new balancing act for IT.
On one side of the scale are high expectations for how IT can enable digital transformation
and innovation in the business. On the other side is more accountability for mitigating risk,
even as growing adoption of new technologies means more apps, more devices, and more
mobile employees. This balancing act is driven by current challenges and trends in four areas.
Published By: Seismic
Published Date: May 24, 2019
Recent research from CSO Insights found that 61% of organizations have a dedicated sales enablement function; however, not all enablement teams are equally effective. In fact, only 34% of organizations are effective while the majority, 66%, meet some internal expectations and end up with average results.
Watch the webinar to learn how to:
? Put the customer as your primary focus
? Formalize collaboration with clear accountability
? Utilize tactical content management
? Leverage state-of-the-art enablement technology
In this webinar you'll learn the secret to achieving an ultra-efficient, revenue-generating sales and marketing engine.
Published By: beBetter
Published Date: Jan 16, 2013
This white paper explains how to tie wellness program outcomes to a benefit plan with premium differentials. Many organizations are now using this benefits strategy to drive health care accountability and choice. Learn the laws and best practices.
Turn strategy into success by automating your manual performance management process in harmony with your culture. Discover how when you download SuccessFactors' new white paper, "The Perfect Marriage: Introduce Your Culture to Automated Performance Management."
Labeling blood and other samples at the time they are collected improves patient safety
and helps prevent a host of problems related to misidentification — including many of
the estimated 160,900 adverse events that occur in U.S. hospitals annually because
of sample identification errors.1 There is a strong and growing body of evidence within
medical literature that creating specimen identification labels on demand at the patient
bedside with a mobile printer can significantly reduce errors. The Joint Commission’s
National Patient Safety Goals (NPSG) for 2010 advocate the use of two patient-specific
identifiers, such as name and birthdate, whenever taking blood or other samples from
a patient, and to label the sample collection container in the presence of the patient.
Producing specimen labels at the patient bedside and encoding patient identification in
a barcode satisfies both The Joint Commission’s NPSG and Health Insurance Portability
and Accountability Act (HIPAA) requirements. T
Published By: Marketo
Published Date: Mar 18, 2019
The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for marketers to prove their worth has arrived. It’s time for marketers to take control over the revenue process, earn the respect of their organizational peers, and earn a seat at the table. What must marketers do to be seen as an integral part of the machine that drives revenue and growth?
Download The Definitive Guide to Marketing Metrics and Analytics to learn about:
Establishing a culture of accountability
Planning programs with ROI in mind
Creating a framework for measurement
Embracing revenue performance management
Mastering the art of forecasting
Building dashboards to inform complex decisions
Implementation across teams, tactics, and technolog
Published By: DataMotion
Published Date: Oct 01, 2008
With HIPAA audits now randomized, you must be prepared for them every day. And with state regulations requiring compliance-breach reporting, you must become your own auditor. HIPAA is the Health Insurance Portability and Accountability Act, the 1996 federal regulation that mandated health-data privacy.This regulation requires compliance by all insurers and health care providers, including physician’s offices, hospitals, health plans, employers, public health authorities, life insurers, clearinghouses, billing agencies, information systems vendors, service organizations, and universities.But that’s not all.
Published By: Marketo
Published Date: May 18, 2017
Across industries, marketing increasingly plays a critical role in company growth. After all, the top expectation of CEOs polled by Gartner, in the 2014 Gartner Executive Summary for CMO Leadership, Accountability, and Credibility within the C-suite, is that the CMO would not only improve, but also own the customer experience by 2016. Combine this with the fact that digital is quickly becoming the de facto medium for customer interactions, and it’s easy to see why it’s essential that CMOs build an effective, efficient, and scalable marketing technology (aka MarTech) stack.
Today, according to Forrester’s 2015 research, “Don’t Let Muddled Messaging Compromise Customer Experience,” as much as 90% of a buyer’s journey is self directed. Your buyers have moved online and many of them (likely a majority of them) prefer to be reached through
All enterprises dealing with private data in test environments should mask or generate test data to comply with regulations such as Payment Card Industry (PCI), the Health Insurance Portability and Accountability Act (HIPAA), Sarbanes-Oxley (SOX), and European Union (EU) as well as to protect against internal and external attacks.
The following are what we believe to be the top findings in this study. We organized these findings according to five major themes that emerged: perceived threats to sensitive and confidential information, responsibility and accountability, impact on the organization, perceived value of a data protection program, and perception gaps between CEOs and other C-level executives.
Many organizations today are introducing additional controls and accountability into management practices to improve governance and mitigate against risk. Read this white paper to learn more about Information governance and auditing with System Z.
Data breaches can carry very serious consequences, such as the revelation in February 2008 that that the Hannaford Brothers chain of supermarkets lost more than four million debit and credit card numbers to hackers. The bottom line is that organizations must implement Data Loss Prevention (DLP) systems to protect themselves against the growing array of threats they face from inadvertent and malicious data leaks from email, instant messaging and other systems.
Common daily media broadcaster tasks such as ad verification are slow and costly. Done manually, they may also introduce inefficiencies that can interfere with transparency and payment accountability—and impact your bottom line. Meanwhile, recent and archived media lies idle when you could repurpose it to increase brand exposure and generate revenue.
Learn how Veritone, Inc. used its aiWARE Operating System, building on Amazon Web Services (AWS), to help Westwood One, Inc., a large audio broadcasting network in the United States, develop Artificial Intelligence (AI) and Machine Learning (ML) solutions designed for ad verification and monetizing archived media.
Download our webinar to learn how you can
Automate ad verification and reporting tasks.
Enhance archive content to make media searchable and reusable.
Use AI and ML in the cloud for near real-time media intelligence.
Start applying machine learning tools.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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