Mobile applications show huge promise, and businesses are jumping at the mobile channel’s ability to connect with customers in more strategic and personal ways.
But before developing mobile campaigns, many companies fail to develop a strategic plan for their mobile marketing channel. With unclear objectives, no key performance indicators, and lacking tools to assess and optimize, proving return on investment becomes nearly impossible.
By isolating what matters to your company and by studying data that tracks individual mobile customer usage, behavior and patterns, you can develop a compelling mobile channel that produces measurable returns on investment.
In this whitepaper from Webtrends, the global leader in social and mobile analytics, you’ll learn about key measurement strategies for mobile success, including:
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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