2019 may be the year where a strong CIO-CMO relationship moves from aspiration to imperative. The notion that marketing and IT should aim to strategically align themselves is not ground-breaking. But the reality of the CIO-CMO relationship is more complex, the route toward its success harder to traverse. When large enterprises are faced with digital transformation and customer-facing initiatives; too often, IT and marketing fail to collaborate well enough to create a competitive advantage. Or even enough to keep up with competitors.
This whitepaper takes a deep dive into the CIO-CMO relationship. It was created to help marketing and IT decision makers learn how, together, they can make a realistic and immediate impact on the customer journey.