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Home > Kinaxis > Fifth Edition State of Marketing

Fifth Edition State of Marketing

White Paper Published By: Kinaxis
Published:  Oct 10, 2019
Type:  White Paper
Length:  58 pages

With unprecedented choice and access to information, today’s customers demand an overall experience that matches their standards for product quality.

In the Fourth Industrial Revolution, the definition of a “good” experience has changed. Customers demand not only relevant offers, but to feel truly known and understood as individuals. In a culture of immediacy, they also expect engagement at their exact moment of need. What’s more, this level of engagement is viewed as standard across the entire customer journey, prompting marketers to think well beyond their traditional domain.

To find out more download this whitepaper today.

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