Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

Home > Oracle > Streamlining the Customer Experience

Streamlining the Customer Experience

White Paper Published By: Oracle
Published:  Sep 30, 2019
Type:  White Paper
Length:  4 pages

Letís just get to the core of the issue: The customer experience (CX) is broken.

Legacy technology is way behind and it creates a distorted view of the customer. Though it provides behavioral, demographic, and preference data, most martech doesnít link important data silos together to deliver the bold multichannel experience always-on customers want.

How can marketers stay competitive in a data-driven world with outdated technology behind their decision-making?
Simple. They canít.

In order to course correct the customer experience, marketers need:

ē The ability to build a holistic customer view that incorporates preferences, behaviors, and personalization across multiple devices and channels
ē A way to manage B2B and B2C CX at every touchpoint

Can your technology do all this?
Letís look into that.

Tags :