What do Cristiano Ronaldo and Dwayne “the Rock” Johnson have in common – besides outrageous abs that is?! They are both bona fide superstars. They both made Forbes’ top 10 highest paid celebrities list for 2018, have millions of followers on social media, and are known the world over.
In this white paper, we will explore the emergence of these Superstars. The data that that forms the basis of the findings surrounding these individual Superstars was an online survey of 7,000 consumers carried out by Research Now SSI between August and September 2017 across France (1,000), Germany (1,000), Italy (1,000), Spain (1,000), UK (1,000) and the US (1,000). The data found that one-quarter of all adults surveyed agree with the statement “I’m a Superstar in my own world.”