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Home > Selligent Marketing Cloud > 12 STRATEGIES FOR A SEAMLESS MARKETING AUTOMATION PLATFORM MIGRATION
 

12 STRATEGIES FOR A SEAMLESS MARKETING AUTOMATION PLATFORM MIGRATION

White Paper Published By: Selligent Marketing Cloud
Selligent Marketing Cloud
Published:  Sep 24, 2019
Type:  White Paper
Length:  12 pages

Migrating to a new marketing automation platform (MAP) is like moving into a new house. You have to itemize everything thatís moving with you, pack up all your data, and say goodbye to the way it was before. Forever. And it doesnít end after youíve shifted - youíre going to have to spend some time living out of boxes, gradually unpacking, and realizing youíd like to organize things a little differently as you go.

That having been said, most marketers consider platform migration a big headache.



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