Using B2C personalization strategies, one B2B software company drove no kidding a 900 percent increase in click-throughs. A 35 percent increase in page views. And 1.2x greater engagement.
These are results you canít ignore. Read our article Progress in Personalization to learn how they did it and how you can follow suit.
Youíll learn how to do the following:
- Use artificial intelligence to power personalization.
- Create relevant content for users with account-based marketing (ABM).
- Drive cross-functional alignment that drives every teamís success