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Home > ttec > Protect Your Brand: How to Blend Humans and Technology to Fight Fraud

Protect Your Brand: How to Blend Humans and Technology to Fight Fraud

White Paper Published By: ttec
Published:  Sep 13, 2019
Type:  White Paper
Length:  7 pages

According to the annual report on fraud and internet crime published by the FBIís Internet Crime Complaint Center (IC3), a staggering total of more than $2.7 billion was lost through online fraud and financial crime in 2018, the last full year available. And according to the Federal Trade Commission (FTC), there were more than 1.4 million fraud reports in that same time period. Many of these fraud events involved brand impersonation or illegal activities conducted via a brandís website. In other words, the trust and faith the public has in your brand can be used as a cover for illegal activities, making fraudstersí schemes appear authentic or trustworthy.

To keep the trust within your brand, download the whitepaper to learn how and why identifying and stopping online fraud is essential.

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