Small and midsize businesses (SMBs) need – and want – cybersecurity. However, with limited resources, they often have to look for outsourced solutions. ISPs are well positioned to address SMBs’ security needs with their ongoing IT relationships, established contacts, and billing connections. Security offerings can help providers improve subscriber engagement, drive incremental revenues, and increase service provider affinity.
This white paper will explore the following:
- SMB exposure on the internet, and unique challenges they face dealing with security threats
- How ISPs can help SMBs address their security exposure
- The market opportunity for SMB security, and how providers can build a business case