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Home > Marketo > Introductory Guide to Web Personalization

Introductory Guide to Web Personalization

White Paper Published By: Marketo
Published:  Sep 03, 2019
Type:  White Paper
Length:  15 pages

Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience. 

Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to:

  • Integrate web personalization into your marketing strategy
  • Incorporate cross-channel marketing in your web personalization strategy
  • Create content to maximize the impact of personalization 
  • Leverage AI and machine learning to provide personalized web content
  • Measure impact and success
  • Choose the right web personalization tool for you

Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to Web Personalization today. 

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