Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Marketo > The Definitive Guide to Account-Based Marketing
 

The Definitive Guide to Account-Based Marketing

White Paper Published By: Marketo
Marketo
Published:  Sep 03, 2019
Type:  White Paper
Length:  80 pages

Need a more significant ROI from your campaigns? Shift your thinking towards acquiring, retaining, and growing high-value accounts: companies or consumers that are high-yield and a better fit for your products or services. 

New channels, strategies, & technologies now help organizations of all sizes to implement an account-based marketing (ABM) strategy.

Download Marketo's best-in-class Definitive Guide to Account-based Marketing and you'll learn:

  • How to identify, prioritize, and profile the right accounts
  • Creating a winning ABM strategy 
  • Creating the right content
  • Which channels to leverage and how to coordinate them
  • How to measure, analyse & optimize ABM campaigns
  • What an ABM strategy that spans the entire customer lifecycle looks like in action



Tags :