Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

Home > Marketo > Marketing Experiments in an Age of Accountability

Marketing Experiments in an Age of Accountability

White Paper Published By: Marketo
Published:  Sep 03, 2019
Type:  White Paper
Length:  40 pages

Itís critical for marketing teams to adopt experimentation to continually improve and help prove their impact to their organizations. Unfortunately, many teams do not know how to deploy scientific tests correctly in the marketing process. Most do not use an iterative design approach, while many others fail to create the right kind of environment to encourage curiosity and experimentation. What must marketers do to build a culture of innovation, and test their way to successful engagement marketing?

Download Marketing Experiments in an Age of Accountability to learn about:

  • Accountability and experimentation living in harmony
  • The experimental marketing team
  • Experimentation basics and how-toís
  • Real experiments and their results
  • Where and how to use experiments

Tags :