Location marketing is the process of optimising the online presence of a business’ physical locations. This helps to connect every business location with customers in the area who are searching for the goods and services that the business provides.
New data from Google reveals that 5 out of every 10 consumers who search online locally for goods and services will visit a store within 24 hours. If your business does not have a strong online presence locally, a large portion of ‘good fit’ consumers who are motivated to buy products or services you supply are potentially visiting your competitors’ stores.
More consumers are searching online for local goods and services than ever before. If you are seeing any of the following signs, investing in local marketing should be your number one business resolution this year