When it comes to how you communicate with customers, you’re faced with some big decisions—one of them being whether to use an ESP or ECRM. Both platforms can deliver your email, but beyond that, these tools are pretty different.
Getting the right roster of marketing tools is critical no matter where your brand is when it comes to growth. If you’re just starting to sell online, you need platforms that won’t hold you back when you hit your stride. If you’re part of a long-standing enterprise, whichever platform you adopt needs to be able to handle anything you throw at it while exposing opportunities you might not have noticed before.
See what each platform was built for, which companies benefit the most from each, and which you should choose to reach your brand’s goals.