Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

Home > LeadMD > Create a Comprehensive View of Your Customer

Create a Comprehensive View of Your Customer

Webinar Published By: LeadMD
Published:  Aug 06, 2019
Type:  Webinar

The challenges for modern marketers in their effort to create a delightful customer experience vary from the sheer volume of digital channels to organizing and operationalizing the data they create. Add to that siloed team structures both within departments and cross-functionally and before long marketers begin to scoff at “challenge” and begin to think “impossible”. 

But don’t despair! It IS possible to create a comprehensive view of your customer. And it IS possible to campaign intelligently using that data.

In this webinar, healthcare marketing specialists from LeadMD will discuss:

  1. How to ensure your patient experience weaves together all omni-channel touches: inbound, outbound AND (perhaps most important for healthcare) offline channel
  2. The tech stack considerations for digital transformation to enable a 360 degree view of your customer
  3. Data architecture recommendations to store, manage, and leverage insights
  4. Roles and responsibilities recommendations for management

Tags :