Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > HERE Technologies > Relevance is everything: Location insights deepen customer engagement
 

Relevance is everything: Location insights deepen customer engagement

White Paper Published By: HERE Technologies
HERE Technologies
Published:  Jul 30, 2019
Type:  White Paper
Length:  14 pages

How can brands create relevant, authentic advertising experiences with real-world location intelligence?

Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns.

HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel.

*Souce: Ovum and Counterpoint Research annual indexes



Tags : 
mapping, location data, consumers, data, advertising