Data drives decision making across the enterprise. For sales executives, itís critical to have information about where to focus outreach and understand what potential customers are looking for. But having data for its own sake wonít do much good. With advanced tools and a customer focused mindset, companies are learning things about prospects never before possible. Thanks to advanced insights and machine learning that process algorithms and crunch millions of data points, new purchase patterns and propensity models are emerging to guide sales leaders as to what will work best for their business.
Read this paper to learn how to act on advanced insight in the sales and marketing process. Highlights include:
The enormous potential of new data tools and analysis
Resources needed to act on the insight
Strategic and operational recommendations
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DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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