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Home > Simba by Magnitude > Accelerate adoption of your BI Analytics, ETL or Data Preparation Application. A How-to Guide.
 

Accelerate adoption of your BI Analytics, ETL or Data Preparation Application. A How-to Guide.

White Paper Published By: Simba by Magnitude
Simba by Magnitude
Published:  Jul 12, 2019
Type:  White Paper
Length:  16 pages

Siloed data has become the Achilles heel of marketing insights –especially in the world of B2B and B2B2C marketing.  

Today’s marketing and sales departments sit on a goldmine of data derived from the dozens of applications and data sources in their MarTech stack.  Still, the real opportunity for insights is hidden in the combined data across applications. Combining data in a comprehensive way delivers a full picture of marketing efficacy and efficiency. 

In this eBook, learn about the origins of siloed data, and how data has emerged and evolved, as well as review the benefits that marketing can realize with connected data. Along the way, we’ll share some action items you can take to assess your current situation and build a plan to unify your data and fuel great marketing insights. 



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