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Home > Group M_IBM Q3'19 > What's Next for Your Store, Your Shopper, and Your Business? Expert Insights on the Future of Retail
 

What's Next for Your Store, Your Shopper, and Your Business? Expert Insights on the Future of Retail

White Paper Published By: Group M_IBM Q3'19
Group M_IBM Q3'19
Published:  Jun 24, 2019
Type:  White Paper
Length:  24 pages

If a retailer views “Buy Online, Pickup In-Store” as purely e-commerce, they’re losing. Each transaction in which customers pickup in-store is a chance to add value to the relationship. Whether that means speed, cross-selling, or a unique bit of customer service that amplifies the visit, BOPIS plays just as important a role as the rest of the brick-and-mortar experience. Some trips may not translate to additional purchases right then and there, but the way a retailer handles pickup can dictate how the customer feels about the brand.

To get the most out of BOPIS, retailers should ask themselves a few important questions.



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