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Home > ExpertVoice > Why retail strategies are failing

Why retail strategies are failing

White Paper Published By: ExpertVoice
Published:  Jun 17, 2019
Type:  White Paper
Length:  17 pages

Are we in the midst of a retail apocalypse?

In spite of doomsday headlines, brands that focus on the customer experience continue to succeed.

A good retail experience can be as complicated as incorporating innovative technology like 3D printing to create a clothing item on-demand, or as simple as focusing on the store employees.

Unfortunately, a lot of brands and retailers overlook the latter. In fact, only 35% of retail employees feel as though training is effective. Thatís a scary number, because without a well-trained retail sales force, consumers are left to their own devices.

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