Of course you want to ensure your customers have a good experience, that youíre creating brand loyalists and building a positive reputation along the way, but most importantly, you want to impact your bottom line. Thatís where advocacy marketing comes in.
Advocacy marketing is harnessing the voices of your brandís fans and leveraging them to increase sales. Also known as word-of-mouth marketing, advocacy marketing is using happy customers to promote your business ó and sell more.
Trusted recommendations drive conversions, raise average order value and lower returns. With that in mind, itís important for brands to partner with advocates who have the most impact. To help you do just that, weíve put together your Complete Guide to Advocacy Marketing.