Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Location3 > Tips for Evaluating The True Cost and Value of Your Local Marketing Programs
 

Tips for Evaluating The True Cost and Value of Your Local Marketing Programs

White Paper Published By: Location3
Location3
Published:  May 29, 2019
Type:  White Paper
Length:  10 pages

The Association of National Advertisers revealed in an independent study that several agency powerhouses were marking up media inventory 30-90% on top of the fees they were already charging. These practices combined with highly publicized data breaches have contributed to an increasingly contentious environment surrounding agencies and the brands they work with directly.

This white paper examines how brand marketers and corporate teams can identify potentially harmful practices undertaken by their vendors, while also offering tips for brands and franchisees to make sure they’re getting the most value out of their agency partnerships.

Key Takeaways Include:

  • Identifying Non-Transparent Marketing Fees
  • Tips for Assessing the Value of Your Marketing



Tags : 
digital advertising, digital marketing, local marketing, marketing, franchise, frachisor, multi-location business, marketing platform, paid media, marketing dashboard, digital marketing dashboard