Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Seismic > Making the Most of Your Content
 

Making the Most of Your Content

Webinar Published By: Seismic
Seismic
Published:  May 24, 2019
Type:  Webinar

Has your content marketing strategy hit a plateau?

It may be due to misalignment. 86% of B2B marketers don't measure content ROI and only 46% say their content marketing and sales teams are aligned (Content Marketing Institute).

Watch the on-demand webinar to learn how leading marketing executives at Citi, Farmers Insurance, Nokia and Sonic get the most out of their content investment while better aligning sales and marketing.

Other topics discussed:

  • Creating personalized content that's relevant to the sales process
  • Ensuring content on all platforms is new, refreshed and organized
  • Most effective analytics for measuring content ROI



Tags :