Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

Home > Bluecore > The Email Personalisation Problem

The Email Personalisation Problem

White Paper Published By: Bluecore
Published:  May 07, 2019
Type:  White Paper
Length:  17 pages

Personalisation runs through every retail interaction, and it has the potential to make or break consumersí relationship with your brand. But we donít need to tell you about the importance of personalisation. What we do need to talk about is how to get it right. And why email is the best place to start.

Creating a personalised experience in the league of retail pacesetters like Stitch Fix and Sephora is all about bringing together an intimate knowledge of both your customers and your products. This eBook explores what it takes to make that happen, including how to parness product data for retail personalisation, what truly relevant experiences look like and how to remove common technology roadblocks to achieving retail relevance.

Tags :