Driving store revenues through Digital Location Marketing
Retail is struggling. Stuck in the past, it relies on old methods to draw customers to stores, and oftentimes is afraid of new technologies ó even though itís clear how to get the fundamental, proven levers right first.
Retail could have a transformational impact on revenues by simply switching focus to its own online presence. By structuring and curating the location information of their physical stores across online platforms, retailers can direct more customers to their stores, and increase their interactions by more than 400% on average.
Structuring information across platforms and talking to all your customers is complex and time-consuming. Both require constant updates and meticulous attention to detail, and minor errors have large impacts on outcomes. However, it is also necessary to address the changes in consumersí digital behaviour.
Uberall will help you solve this problem through the power of Digital Location Marketing.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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