Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Uberall > Understanding the Powerful Voice of the Consumer
 

Understanding the Powerful Voice of the Consumer

White Paper Published By: Uberall
Uberall
Published:  Apr 12, 2019
Type:  White Paper
Length:  8 pages

Tips on how to maximize the benefits of online reviews and customer feedback.

One of the great advantages of the digital age is the vast amount of information and opinions that consumers are exposed to when making a buying decision. This gives enormous exposure to businesses, whether in a positive or negative way. With this significant increase in information, unbiased and authentic customer reviews become increasingly important to both consumers and businesses. There is a wide choice of rating portals and review platforms, that specialize in all types of industries and services. When it comes to local businesses, portals such as Google, Facebook, Amazon, and Yelp are particularly important as they directly cater to the needs of the clients in their proximity. As a result, a thorough reputation management is of the utmost importance. Retailers and service providers should actively promote, monitor and manage customer feedback and use it for their own advantage. This can be done manually or, more efficiently, with the help of a reputation management tool that scans the Internet for reviews, collects them and feeds them back for you to slice and dice the data.



Tags : 
engage, uberall, review management, reputation management, customer feedback