With a mentality to “not sell any product, but sell the right product to each shopper”, Canon was eager to make it easier for their audience to quickly discover and choose the perfect products for their needs.
The company deployed a range of interactive digital assistants that engage visitors early in the customer journey and leads them to the ideal Canon product based on their unique needs.
High uptake and strong engagement, with 13% of Canon’s total web traffic using digital sales assistants and a 50% assistant completion rate on average
67% of assistant users click through to a product details page
70% of assistant users look up vendor websites to complete a purchase
Download the case study to learn how your brand can leverage AI-powered digital assistants to engage customers early in their journey in order to boost conversion and sales.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW