Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

Home > Marketo > The Definitive Guide to Marketing Metrics and Analytics

The Definitive Guide to Marketing Metrics and Analytics

White Paper Published By: Marketo
Published:  Mar 18, 2019
Type:  White Paper
Length:  88 pages

The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for marketers to prove their worth has arrived. Itís time for marketers to take control over the revenue process, earn the respect of their organizational peers, and earn a seat at the table. What must marketers do to be seen as an integral part of the machine that drives revenue and growth?

Download The Definitive Guide to Marketing Metrics and Analytics to learn about:

  • Establishing a culture of accountability
  • Planning programs with ROI in mind
  • Creating a framework for measurement
  • Embracing revenue performance management
  • Mastering the art of forecasting
  • Building dashboards to inform complex decisions
  • Implementation across teams, tactics, and technologies

Tags :