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Home > The Economist Group > Cracking the Content Code: Guidelines for Maximising Content Marketing ROI
 

Cracking the Content Code: Guidelines for Maximising Content Marketing ROI

White Paper Published By: The Economist Group
The Economist Group
Published:  Feb 13, 2019
Type:  White Paper
Length:  11 pages

The ROI problem in marketing is nothing new....

With countless new players in marketing today, from in-house content studios to consultancies, and so many more touchpoints—display advertising, native advertising, paid social, organic social, newsletters, email lead generation, etc.—the issue, put simply,is infinitely more complex.

This paper will highlight our five key findings to achieve more successful content marketing campaigns. Brands can use these insights pre-mid-and post-campaign to maximise marketing ROI.



Tags : 
marketing, digital marketing, marketing roi, content marketing, social media marketing, lead generation