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Home > Genesys > Three strategies to improve the end-to-end customer experience
 

Three strategies to improve the end-to-end customer experience

White Paper Published By: Genesys
Genesys
Published:  Feb 12, 2019
Type:  White Paper
Length:  10 pages

Forrester Research has found that companies that prioritise their customer experience transformation perform better.  Companies included in their report, “Drive Marketing and CX Convergence with Modern Technology,” experienced:

  • 68% increase in revenue
  • 67% improvement in market differentiation
  • 72% acceleration of digital business

Delivering customer experiences that produce results like this requires a strategic approach across your company and the ability to turn disparate interactions into a consistent, personalised customer journey.  Read this ebook for three strategies that get you started.



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