ďItís not what you know. Itís who you know.Ē
Weíve all heard the phrase. We all understand thereís truth to it. But ask yourself: would you recommend or hire everyone you know? No way.
Having the right connections is important to advancing your career. But itís only half the battle.
What really creates opportunity is defining your personal brand to your employer, to your network, to the market. Itís taking that moment when you make a great impression and scaling it to the larger world.
This guide presents different approaches real professionals are using to build their brands. Youíll see tips and strategies that you can use to become an in-demand finance leader, including a system we developed called the ROLE Model of personal branding.
In the age of effortless connection, cultivating a personal brand is essential. Itís not just who you know. Itís what they know you can do.