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Home > Progress > Drive Better Results with A/B Testing
 

Drive Better Results with A/B Testing

White Paper Published By: Progress
Progress
Published:  Jan 22, 2019
Type:  White Paper
Length:  5 pages

While A/B testing has been around for years, many marketers havenít tapped into the full potential of experimentation. Controlled experimentation removes assumptions and guesswork by truly measuring the impact of explicit changes. This empowers brands to conduct true data-driven marketing that is tailored specifically to their target audience.



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