If a sponsor needs to ask post-event, “Was our event successful?” you’re already behind the game. Sponsors should know what they got from an event. You hear marketers of brand activations say things like, “We had millions of impressions!” Or, “We gave away 200 T-shirts.” Or, “We had a ton of foot traffic.”
What’s meaningful or even helpful about any of that?
If your focus as an event organizer is to deliver the best fan experience to grow sponsorship revenues and grow your event year over year, you need an approach that will drive more engagement, more leads, and more data.
Integrating attendee data is key — from pre-registration through post-event. If all data at each point in the fan experience can come together under one roof, and be indexed in real time, you get a powerful story about every single profile on hand.
FISH Technologies is the Integrated Fan Experience Platform that leverages implicit and explicit real-time data and analytics from every point of the event cycle, to improve the attendee’s on-site experience and deliver more benefit to the sponsor. The result is an event that is more engaging, more experiential, more measurable, and more profitable.