Large companies have made considerable investments in video webcasting to their external audiences. Now they need to turn their attention toward internal communications—for reasons that can enhance
their competitiveness and bottom line. As companies undergo a digital transformation, the playing field becomes increasingly technology-democratized and fierce. In this climate, an organization’s employees are one of its most, if not the most, valuable competitive differentiators. And the same energy and focus that companies put toward reaching their external audiences needs to go toward reaching and engaging their employees.
Here’s where strong internal communications can pay big dividends. High-performing companies recognize the significant impact effective internal communication has on their business. Chief among the gains are:
- Increased productivity.
- Improved brand trust and company loyalty among employees.
- Increased company alignment within and between departments and remote locations, and greater control of internal messages.
- Employees shouldn’t learn about important company news from an external source
- Higher employee satisfaction and retention.
The fruits of these gains are twofold: Companies deliver the level of transparency that today’s employees demand. Employee engagement rises. To with, transparency is the primary contributor to increased employee engagement.