Startups with digital products are not commonly known to pursue small dreams. Once the basic idea of the product is designed and the industry niche has been identified, leadership is already thinking hard about where and to how many markets the product should be rolled out.
The mission is critical: the product must clearly create added value for the user in the local market while reflecting the needs of their local community. The challenge is making those changes in each market without losing sight of the basic idea of the product.
The success story of German ecommerce startup Yalwa - The Local Internet Company details three best practices on how young startups can realize the dream of a localized, and thus globally-positioned, digital product.