With 325 social media accounts, 133 users, and more than 32,000 artists to promote, Live Nation Entertainment — the world’s largest producer of events — is an enterprise powerhouse.
Live Nation’s marketing model is hub-and-spoke: the Live Nation central team creates content to support their local marketers across the United States. Until recently, however, those local marketers were publishing natively to each individual social network. This led to big gaps between the central and local marketers.
See how Live Nation used Spredfast to transform their social strategy.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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