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Home > KPMG > Do you understand your customers as well as you think you do?

Do you understand your customers as well as you think you do?

White Paper Published By: KPMG
Published:  Jul 10, 2018
Type:  White Paper
Length:  90 pages

Working out what consumers want – and why – is getting harder. Transactional data and traditional market research and demographic profiles no longer do the job. Our ‘Five Mys’ report proposes a radical new framework for navigating complex consumer decision-making.

Read the report to find out:
• what the ‘Five Mys’ are and how they affect spending decisions
• how to get better at predicting consumers’ changing needs
• where different generations are directing their spending
• how changing life patterns are creating new opportunities for businesses that can pick up on signals from consumers.

Download the report now

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