Working out what consumers want – and why – is getting harder. Transactional data and traditional market research and demographic profiles no longer do the job. Our ‘Five Mys’ report proposes a radical new framework for navigating complex consumer decision-making.
Read the report to find out:
• what the ‘Five Mys’ are and how they affect spending decisions
• how to get better at predicting consumers’ changing needs
• where different generations are directing their spending
• how changing life patterns are creating new opportunities for businesses that can pick up on signals from consumers.
Download the report now