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Home > > Top trends for online reputation management in 2018

Top trends for online reputation management in 2018

White Paper Published By:
Published:  Jun 29, 2018
Type:  White Paper
Length:  11 pages

The past year ushered in some big changes for Online Reputation
Management (ORM) and the practice has become indispensable for any location-based enterprise. 

In 2017, review sources proliferated, consumers became more savvy about the validity of online reviews, and the position of Chief Experience Officer started to gain traction among location based organizations. ORM and SEO became increasingly intertwined as Google refined its search algorithms with a strong emphasis on reviews and star ratings. 

This year, expect to see these four trends move to the forefront:

  1. Google will extend its dominance in online review volume and consumer exposure, eclipsing all other specialty sites.
  2. SEO will be reinvented as user-generated reviews weigh more heavily in search rankings.
  3. The voice of the customer will no longer be siloed across disconnected categories.
  4. Consumer feedback from reviews and social media will drive operational improvements.

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