The past year ushered in some big changes for Online Reputation Management (ORM) — and the practice has become indispensable for any location-based enterprise.
In 2017, review sources proliferated, consumers became more savvy about the validity of online reviews, and the position of Chief Experience Officer started to gain traction among location based organizations. ORM and SEO became increasingly intertwined as Google refined its search algorithms with a strong emphasis on reviews and star ratings.
This year, expect to see these four trends move to the forefront:
Google will extend its dominance in online review volume and consumer exposure, eclipsing all other specialty sites.
SEO will be reinvented as user-generated reviews weigh more heavily in search rankings.
The voice of the customer will no longer be siloed across disconnected categories.
Consumer feedback from reviews and social media will drive operational improvements.
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DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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