There’s no denying the effect digital has on the retail industry.
$.56 of every $1 spent in physical stores is influenced by digital.
What’s more, three of the world’s top five retailers are internetfirst: Amazon, Alibaba, and JD.com.
According to PricewaterhouseCoopers’ Total Retail 2017 report,
56% of global shoppers use Amazon. Of these, 28% say they shop
less often at retail stores because of Amazon. 18% say they shop
less on other retailers’ e-commerce sites because of Amazon. And
10% say they shop exclusively on Amazon.
Retailers need to find a way to compete in this changing retail
landscape. These five global trends can provide some guidance
on where retail is headed and how brands can thrive in this new
era of retail.